Archive for the ‘Graphics’ Category

If you haven’t heard of CdA Tri Team…give me one second!

We are an awesome triathlon team that not only does the swim-bike-run but also does fun lighthearted activities like hiking, yoga, paddle boarding, snow shoeing, etc. Basically the works. If it is active, fun and outdoors we do it. Period.

However, this year we grew so much that it caused us to slightly re-brand ourselves and prepare ourselves to grow as a brand and as a group in the coming year. And you can’t look good doing all those fun races and activities without some cool team gear, right? Yup, that is what we thought. So as an active board member and the graphic designer for the bunch I whipped us up a number of apparel options as well as new jerseys that I am stoked to share with you! We are fine tuning the jerseys with the manufacturer so those will be coming shortly but what I can share are our membership t-shirt, our tech t-shirt, and our sweatshirt. They are clean, graphic, and much more professional than the last iterations. They now have a graphic punch. And while the Jerseys are still the creme de la creme these are going to go over well also.

While I can’t show you the final renderings from the manufacturer (the big unveiling will be at our upcoming club meeting) I can share our design drafts that we worked on as a board:

Membership t-shirts: cotton t’s with basic graphics and all sponsors shown on back (guess what, Hillary Fairfield Designs is an official sponsor for the 2013 season…WOOT WOOT!! More of that to come later as well!)


Sweatshirts: cotton, either black or white, with ‘stick men’ up and down the right sleeve, each figure representing one of our various activities. All sponsors listed on the back.



Tech T’s: performance fabric, ‘tread’ design with a playful logo placement and our upper level club sponsors on the back.

And just for a quick sneak peak here is a teaser for the design of the jersey ;0) Surprise, surprise, it is freakin bright green! No missing our teammates at races this year! Stay tuned for the official renderings!!!



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As acting graphic designer (and athlete member) for the CdA Tri Team+ I recently revamped our team logo so that we can get a slew of great new race gear and marketing material for 2013. The response has been great and we are already working them into apparel designs which is pretty darn exciting.Thought I would share what we came up with and let me know what you think. We are a triathlon team however we also enjoy activities other than swimming, biking and running, thus the ‘+’ in our new name and logo. We are much more than triathlon. We also do hiking, crossfit, yoga, glow stick night swims (so much fun!), show shoeing, etc. We are just a great group of people who like to live active lifestyles and who like to have fun with others in the process. Such a great team to be a part of and such an exciting role I am stepping into as graphic designer. There will inevitably be more graphics to come but here is the new logo for starters.

As a team we also participated in our local Race For The Cure on Sunday which was fantastic. We run it every year but this y ear was extra special as one of our new members is a recent breast cancer survivor. We ended up getting a good group together to surprise her, run with her, cheer her on, as well as all wear t-shirts that I designed for the event. Laura is our awesome survivor athlete and so our theme was to run ‘Laura Strong’. These are the shirts we came up with and they seem to have gone over quite well, even the guys liked them and their awesome pinkness!

Stay tuned for more fun graphics to come!

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Working with the North Pointe team was awesome! They were looking for a new look, new energy, and a new wordmark to tie it all together. While already an established and stellar team they are gearing up for an even more successful future than they had originally planned. So after some talks and multiple iterations we came up with this bad boy. Cheers to an amazing year ahead North Pointe!


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Earlier this fall I wrapped up a fun graphic design job. Four Seasons Property Services needed a logo designed and I whipped up a fun solution for them. The photo to the left was the original mock-up idea and the following images are the final result after working with the client to fine tune it to his needs. Pretty fun stuff! I can’t wait to see the business grow and start seeing the logo on shirts and hats and vehicles around town!

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